NHS - Men in Nursing

Dan Emmerson directs ‘Men In Nursing’ for NHS England, a campaign calling on more male nurses to apply for jobs in the health industry.

The spot highlights the challenging and fulfilling work carried out by male nurses on a daily basis, from looking after newborn babies to treating victims of street crime. "We are not who you think we are," a voice declares, before outlining the highs and lows of the job, both in hospitals and in the wider community.

This film is the latest instalment in the "We are the NHS" campaign, which so far has promoted careers through ads including "We are nurses" and "IT and support". ‘Men In Nursing’ ran across social media and video-on-demand.

Production Company: Somesuch
Alexa Mini & Cooke S4’s

Director: Dan Emmerson
Producer: James Cross
Prod Manager: Conor Duffy
1st AD: Afzal Robbani

1st AC: Marcus Albertsen
2nd AC: Josh Tilley
Camera Trainee: Charlie Knight

Gaffer: Nik Lekaj
Spark: Stuart Cager

Camera supplied by Take 2
Lighting supplied by Liteworx