Dan Emmerson directs ‘Men In Nursing’ for NHS England, a campaign calling on more male nurses to apply for jobs in the health industry.
The spot highlights the challenging and fulfilling work carried out by male nurses on a daily basis, from looking after newborn babies to treating victims of street crime. "We are not who you think we are," a voice declares, before outlining the highs and lows of the job, both in hospitals and in the wider community.
This film is the latest instalment in the "We are the NHS" campaign, which so far has promoted careers through ads including "We are nurses" and "IT and support". ‘Men In Nursing’ ran across social media and video-on-demand.
Production Company: SomesuchAlexa Mini & Cooke S4’s
Director: Dan EmmersonProducer: James CrossProd Manager: Conor Duffy1st AD: Afzal Robbani1st AC: Marcus Albertsen2nd AC: Josh TilleyCamera Trainee: Charlie KnightGaffer: Nik LekajSpark: Stuart CagerCamera supplied by Take 2Lighting supplied by Liteworx