Sharp-witted director Isaac Lock captures the haphazard relaunch of iconic fashion brand Fiorucci in Nowness’ first long-form film.
“When you think about fashion documentaries, you might conjure up the romantic cinematography of Dior and I or the emotional talking heads of McQueen. But with You Will Be With Us In Paradise, a new, satirical look at the industry, director Isaac Lock has flipped the fashion film genre on its head.
The documentary takes a peek behind the fashion curtain, following the revival of iconic Italian fashion house Fiorucci. Revealing what it truly takes to successfully 'rebrand' a well-loved but out-of-sync label, the film unpicks the notion of a comeback and the reality of refreshing a 1970s brand in the digital landscape of the 21st century.
You Will Be With Us In Paradise does a brilliant job of juxtaposing the madcap extravagance of Fiorucci’s heyday with the much less glamorous reality of what goes on behind the scenes of the fashion industry. Accentuating this opposition with a comedically contrasting soundtrack, the film takes a smart and satirical look at fashion, and the blood, sweat and tears it takes to merge the old and the new.”
Watch the full 60min film on Nowness: